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Studium Bachelorstudium Betriebswirtschaft Watersports Management

Neu Englischsprachiger Studiengang

Betriebswirtschaft / International Business specializing in Watersports Management
Bachelor of Arts (B.A.)

Make your passion your profession!

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Ihr Ansprechpartner für Studiengänge

Benedikt Römmelt

Watersports are multifaceted, trendy, fun and have a significant economic impact.

Our Bachelor’s program in “International Business” specializing in “Watersports Management” will enable you to understand the connections between business thinking and watersport organizations in an international context. The program applies all basic business functions to the watersports industry. Due to our traveling classroom concept students will have the opportunity to experience the watersports industry first hand.





Jetzt bewerben Infomaterial herunterladen

Ihr Ansprechpartner für Studiengänge

Benedikt Römmelt

  • Übersicht
Alle Fakten auf einen Blick
Abschluss Bachelor of Arts (B.A.)
Credit Points



3 Jahre


jährlich zum 1. Oktober

Studienart Vollzeit

- General university entrance qualification
- or University of applied sciences entrance qualification
- or Extended university entrance qualification effective in Baden-Württemberg
- For Foreign applicants: university entrance qualification or equivalent
- Documented English skills (TOEFL or similar)

Sprachen Englisch
  • 770 Euros per month (including traveling costs for 3-4 traveling classrooms lasting 2-4 weeks each)
  • Additional one-time enrollment fee of 650,- Euros

* Non-EU-students need to pay tuition fees for one year in advance



Traveling Classroom

Within the first two years, some courses will be taught in a traveling classroom. During the program you will undergo three to four courses at one of our partner facilities at a location with watersports availability.



Inhalte, Ziele und Ablauf des Studiums

Basics of Business:
Within the first and second year, students will gain the basic knowledge of the business with both an international focus and conducting watersports specific projects.

Insights to the Watersports Market and Industry:
In the watersports management specialization program students will gain insights into the watersports market and industry, the management of sports infrastructure, sports tourism, sponsoring, event and athletes’ management. Via independent/group research projects, students will conduct a study creating new management knowledge for the watersports industry.

Traveling Classroom:
To bring you closer to your future fields of work some courses will be taught at our partner facilities at a location with watersports availability (when possible near the beach). E.g. the course “Marketing” will not take place in your regular classroom but for example in El Gouna (Egypt). Here you have the opportunity to work on watersports marketing projects in the morning and the possibility of watersports in the afternoon.

Watersports in practice:
Students will experience individual watersports by themselves in order to better understand specific client’s passion and needs. An entire module will consist of field trips to watersports companies and providers of watersports services. In this module instructor licenses in the relevant watersports fields (e.g. diving, sailing, kiting, wind or wave surfing, SUP etc.) will be accepted as part of the examination. Qualifications from other institutions (e.g. VDST, CMAS, PADI, DSV, DWWV) will also be accepted. We also offer, due to our cooperation with the VDWS, special packages for VDWS instructor licenses (optional/extra costs).

Studying at Watersports Venues:
Via the combination of traveling classroom, an internship and a thesis, students can study over the course of their studies in total up to one year by the water.

Insights into daily business:
Guest lecturers will give you first-hand insights into the industry. Field trips to manufacturers, watersports infrastructure and centers will give you managerial, practical and sportive experiences.

Process of study:
Our academic year is divided into eight 5-week blocks. In each block, two parallel classes (at the most) may be taken. Studies begin with a 14-day introductory module at the start of the degree. Targeted learning is on offer from day one with a university-wide preparatory phase to acquire basic study skills.

Instructor License Possible:
During your studies you will have the option to gain an instructor’s license within your favorite watersports field.

Knowledge – Ability –Implementation:
The cultivation of occupational competencies, which are demanded by the labor market, enables you to act independently and successfully.

  • Professional Competence Learn how to reproduce and link acquired knowledge, correlate practical experience with professional terminology and understand important theories!
  • Methodological Competence Learn how to use efficient strategies and work techniques appropriately!
  • Self-Competence Continuously improve your professional performance through self-reflection!
  • Social Competence Learn how to work with goal- and results-oriented projects in a team!
Year 1
1Business Admin I
2Business Admin II Skills & Tools
3HRSkills & Tools
4International Law Skills & Tools
5Marketing [in Wastersports Management]Maths
6Operations [in Watersports Management]Maths
8Business Simulation
Year 2
1Watersports Management I (Market & industry)
3Cost & Performance AccountingMicro-economics
4Corporate FinanceMicro-economics
5Mgt. Information SystemsStatistics [in Watersports Management]
6International TaxationStatistics [in Watersports Management]
7International AccountingStatistics [in Watersports Management]
8Entrepreneurship [in Watersports]
Year 3
2Watersports Management II (WSM in Practice)
3Watersports Management III (Research project)
4Internship 1
5Internship 2
6Internship 3
7Thesis 1
8Thesis 2




Karriere, Perspektiven

Diverse Career Prospects: A multifaceted range of possible vocational fields is offered.

Job Opportunities in all Management Fields 

• Watersport Centers
• Boating and Watersport Equipment Manufacturers
• Service Companies within the Watersport Industry
• Sporting Event Management
• Representation of Professional Athletess
• Sports Infrastructure and Marina Management
• Tourism & Beach Resorts
• Jobs outside the watersport field
• …and many more

Focus on employability:

Everything we do is focused on bringing our students into pole position for their careers. Due to our general and international business education a wide range of job perspectives can be offered –including outside the watersports industry. You will be qualified to work in areas of human resources, marketing, communication or sales, in industrial as well as service companies. Alternative options include careers in market research institutions, advertising agencies, management consultancies, taxation, accounting and auditing consultancies, banks or insurance companies.

International career opportunities are also possible as you will be empowered with a global perspective and an understanding of worldwide business. You will be also well prepared to successfully venture into self-employment.

Education in all management functions:
You will be qualified to work in all management functions. From marketing to the areas of human resources, operations, finance, communication or sales, in industrial as well as service companies. Alternative options include careers in market research institutions, advertising and event management agencies, management consultancies, tax, accounting and auditing consultancies, banks or insurance companies as well as in sports organizations.

Strong partner network:
We at the SRH University Heidelberg are working with various organizations within the watersports industry. Be part of strong network within the industry. Get exclusive insights, internships, knowledge and jobs.


Your Path to our University

If you are interested in our Bachelor program “Betriebswirtschaft / International Business - specializing in Watersports Management”, you can apply directly online.

If there are any technical difficulties with the online application procedure or you have any questions, please contact Norman Glutsch.

Norman Glutsch

Ludwig-Guttmann-Straße 6
Raum arc 314
Tel.: +49 6221 88-1017
Fax: +49 6221 88-1010
E-Mail: norman.glutsch@hochschule-heidelberg.de


For us, internationalization is not just a buzzword – at our university, it is something that is really lived. We maintain a close network with more than 50 partner universities all over the world and encourage our students to go abroad to study or do internships. Within Europe, we participate in the ERASMUS program. Several Double Degree programs are in preparation. Our graduate programs in computer science, information technology, international business, and business in the life sciences are all taught in English and are specifically aimed at international students.

Guest lecturers from abroad are regularly invited to teach either a complete course or just hold several lectures at our university. Since 2010 we now organize an annual SRH International Week for approximately 200 international and German students with choices of up to 15 courses taught by visiting international professors from our partner universities.



Studying Competence – The CORE PRINCIPLE

After your graduation, you will start your career with a great sense of self-confidence. Our students possess everything for a successful career: knowledge, competence, expertise and key skills. Our students are self-assured about their abilities.

Activating Teaching and Learning Methods
To ensure that acquired knowledge will be retained, you are instructed with a practical work (case studies, team projects, role plays and presentations).

Competence-Based Methods of Examination
From the abundance of methods of examination available (oral examination, presentation, projects), we choose the method that fits best to the relevant competencies. Scheduling with a great number of exams will not exist anymore, due to the new program.

Subject-Oriented 5-Week Blocks
Our academic year is divided into eight 5-week blocks. In each block, two parallel classes at the most may be taken. Instead of having to deal with numerous subjects at the same time, you can focus entirely on a maximum of two subjects within one 5-week block.

Close Professional and Individual Supervision
We will guide you throughout your studies, professionally, individually and in terms of organizational matters. From the beginning of your studies, a qualified mentor will accompany you. Moreover, you will receive individual coaching and professional guidance from our career service.


BWL - Sammeln Sie internationale Erfahrungen in Ihrem Bachelorstudium

Die Fakultät für Wirtschaft der SRH Hochschule Heidelberg setzt auf Internationalität: Für Absolventen eines wirtschaftswissenschaftlichen Studiums ist die internationale Ausrichtung nicht nur ein zentraler Bestandteil der Persönlichkeitsbildung, sondern auch ein Qualifikationselement für den Arbeitsmarkt.

Spürbare Internationalität in der Fakultät für Wirtschaft – das ist die ungarische Erasmus-Studentin, die ein Trimester hier ist und von zwei deutschen Kommilitonen als Tutoren betreut wird. Spürbar ist auch die Anwesenheit von 30 Studierenden aus den USA, China und Korea während der Heidelberg Summer School, wenn Internationale und Deutsche gemeinsam in die Mensa gehen, sich zur Gruppenarbeit treffen oder am Abend verabreden. Oder vielleicht besuchen Sie eine englischsprachige „Schnuppervorlesung“ von einem unserer Professoren aus dem International Track.

Spürbar wird Internationalität in den Lehrveranstaltungen, wenn Professoren aus dem Ausland Gastvorlesungen (natürlich in englischer Sprache) halten, oder wenn mit der Boise State University ein Market Entry Projekt durchgeführt wird, bei dem deutsche Studierende den Markteintritt für amerikanische Unternehmen vorbereiten. Individuell wird Internationalität spürbar bei Entscheidungen zum Beispiel für ein Auslandsstudium als Erasmus-Student in Schweden oder ein Praktikumstrimester in Shanghai.

Ein engagiertes Team von Professoren und das International Office der Fakultät für Wirtschaft unterstützen Studierende bei ihren internationalen Aktivitäten und Plänen. Sprechen Sie mit uns!

Fragen zum Studiengang? Sprechen Sie uns an.


Prof. Dr. Benedikt Römmelt


Fakultät für Wirtschaft
Studiengangleiter des Masterstudiengangs Sportmanagement
Raum arc 307
Ludwig-Guttmann-Straße 6
69123 Heidelberg
Telefon + 49 6221 88-1056
Telefax +49 6221 88-1010
E-Mail schreiben


Henning Werner

Prof. Dr. Henning Werner


Fakultät für Wirtschaft
Raum arc 313
Ludwig-Guttmann-Str. 6
69123 Heidelberg
Telefon +49 6221 88-3530
Telefax +49 6221 88-1010
E-Mail schreiben

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