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Academics Bachelor's Degree International Business specializing in Watersports Management

NEW Start october 2019

International Business - specializing in Watersports Management
Bachelor of Arts (B.A.)

Make your passion your profession!

Apply now Download info material Christian Mueller

Your Contact for Courses

Christian Müller

Watersports are multifaceted, trendy, fun and have a significant economic impact.

Our Bachelor’s program in “International Business” specializing in “Watersports Management” will enable you to understand the connections between business thinking and watersport organizations in an international context. The program applies all basic business functions to the watersports industry. Due to our traveling classroom concept students will have the opportunity to experience the watersports industry first hand.

Apply now Download info material Christian Mueller

Your Contact for Courses

Christian Müller

  • Overview
All facts at a glance
Degree Bachelor of Arts (B.A.)
Credit Points


Duration of Study

3 years


Annually, starting 1 October

Entrance criteria

- General university entrance qualification
- or University of applied sciences entrance qualification
- or Extended university entrance qualification effective in Baden-Württemberg  
- For Foreign applicants: university entrance qualification or equivalent
- Proof of English: IELTS 6.5/TOEFL 80 or other proof of English proficiency

Languages English
Tution Fees
  • 770 Euros per month (including traveling costs for 3-4 traveling classrooms lasting 2-4 weeks each) + one-time registration fee of 750 €. Applicants from countries with visa obligation need to pay a one-time registration fee of 1,000 € and need to pay the tuition fee at least one year in advance. For more details please refer to our current fee schedule.



Traveling Classroom

Within the first two years, some courses will be taught in a traveling classroom. During the program you will undergo three to four courses at one of our partner facilities at a location with watersports availability.

Content, objective and process of study

Basics of Business: Within the first and second year, students will gain the basic knowledge of the business with both an international focus and conducting watersports specific projects.

Insights to the Watersports Market and Industry: In the watersports management specialization program students will gain insights into the watersports market and industry, the management of sports infrastructure, sports tourism, sponsoring, event and athletes’ management. Via independent/group research projects, students will conduct a study creating new management knowledge for the watersports industry.

Traveling Classroom: To bring you closer to your future fields of work some courses will be taught at our partner facilities at a location with watersports availability (when possible near the beach). E.g. the course “Marketing” will not take place in your regular classroom but for example in El Gouna (Egypt). Here you have the opportunity to work on watersports marketing projects in the morning and the possibility of watersports in the afternoon.

Watersports in practice: Students will experience individual watersports by themselves in order to better understand specific client’s passion and needs. An entire module will consist of field trips to watersports companies and providers of watersports services. In this module instructor licenses in the relevant watersports fields (e.g. diving, sailing, kiting, wind or wave surfing, SUP etc.) will be accepted as part of the examination. Qualifications from other institutions (e.g. VDST, CMAS, PADI, DSV, DWWV) will also be accepted. We also offer, due to our cooperation with the VDWS, special packages for VDWS instructor licenses (optional/extra costs).

Studying at Watersports Venues: Via the combination of traveling classroom, an internship and a thesis, students can study over the course of their studies in total up to one year by the water. Insights into daily business: Guest lecturers will give you first-hand insights into the industry. Field trips to manufacturers, watersports infrastructure and centers will give you managerial, practical and sportive experiences.

Process of study: Our academic year is divided into eight 5-week blocks. In each block, two parallel classes (at the most) may be taken. Studies begin with a 14-day introductory module at the start of the degree. Targeted learning is on offer from day one with a university-wide preparatory phase to acquire basic study skills.

Knowledge – Ability –Implementation:

The cultivation of occupational competencies, which are demanded by the labor market, enables you to act independently and successfully.

Professional Competence
Learn how to reproduce and link acquired knowledge, correlate practical experience with professional terminology and understand important theories!

Methodological Competence
Learn how to use efficient strategies and work techniques appropriately!

Continuously improve your professional performance through self-reflection!

Social Competence
Learn how to work with goal- and results-oriented projects in a team!



Year 1
01 Business Admin I8
02 Business Admin II6
03 Skills & Tools6
04 HR6
05 Marketing [in Wastersports Management]6
06 Operations [in Watersports Management]6
07 Maths6
08 International Law6
09 Accounting6
10 Business Simulation4
Year 2
11 Watersports Management I (Market & industry)8
12 International Accounting6
13 Microeconomics6
14 Sales6
15 Cost & Performance Accounting6
16 Corporate Finance6
17 Statistics [in Watersports Management]6
18 International Taxation6
19 Mgt. Information Systems6
20 Entrepreneurship [in Watersports]4
21 Travelling Classroom Instructor
Year 3
22 Macroeconomics8
23 Watersports Management II (WSM in Practice)8
24 Watersports Management III (Research project)8
25 Internship 24
28 Thesis 12



Career, perspectives

Diverse Career Prospects: A multifaceted range of possible vocational fields is offered.

Job Opportunities in all Management Fields

• Watersports Centers
• Boating and Watersports Equipment Manufacturers
• Service Companies within the Watersport Industry
• Sporting Event Management
• Representation of Professional Athletess
• Sports Infrastructure and Marina Management
• Tourism & Beach Resorts
• Jobs outside the watersport field
• …and many more

Focus on employability:
Everything we do is focused on bringing our students into pole position for their careers. Due to our general and international business education a wide range of job perspectives can be offered –including outside the watersports industry. You will be qualified to work in areas of human resources, marketing, communication or sales, in industrial as well as service companies. Alternative options include careers in market research institutions, advertising agencies, management consultancies, taxation, accounting and auditing consultancies, banks or insurance companies.

International career opportunities are also possible as you will be empowered with a global perspective and an understanding of worldwide business. You will be also well prepared to successfully venture into self-employment.

Education in all management functions:
You will be qualified to work in all management functions. From marketing to the areas of human resources, operations, finance, communication or sales, in industrial as well as service companies. Alternative options include careers in market research institutions, advertising and event management agencies, management consultancies, tax, accounting and auditing consultancies, banks or insurance companies as well as in sports organizations.

Strong partner network:
We at the SRH University Heidelberg are working with various organizations within the watersports industry. Be part of strong network within the industry. Get exclusive insights, internships, knowledge and jobs.


Your Path to our University

If you are interested in our Bachelor program “International Business”, you can apply directly online.

If there are any technical difficulties with the online application procedure or you have any questions, please contact Julia Neef.

Julia Neef
Ludwig-Guttmann-Straße 6
Raum arc 314
Tel.: +49 (0)6221 88-1410
Fax: +49 (0)6221 88-1010


For us, internationalization is not just a buzzword – at our university, it is something that is really lived. We maintain a close network with more than 50 partner universities all over the world and encourage our students to go abroad to study or do internships. Within Europe, we participate in the ERASMUS program. Several Double Degree programs are in preparation. Our graduate programs in computer science, information technology, international business, and business in the life sciences are all taught in English and are specifically aimed at international students.

Guest lecturers from abroad are regularly invited to teach either a complete course or just hold several lectures at our university. Since 2010 we now organize an annual SRH International Week for approximately 200 international and German students with choices of up to 15 courses taught by visiting international professors from our partner universities.

Studying Competence – The CORE PRINCIPLE

After your graduation, you will start your career with a great sense of self-confidence. Our students possess everything for a successful career: knowledge, competence, expertise and key skills. Our students are self-assured about their abilities.

Activating Teaching and Learning Methods
To ensure that acquired knowledge will be retained, you are instructed with a practical work (case studies, team projects, role plays and presentations).

Competence-Based Methods of Examination
From the abundance of methods of examination available (oral examination, presentation, projects), we choose the method that fits best to the relevant competencies. Scheduling with a great number of exams will not exist anymore, due to the new program.

Subject-Oriented 5-Week Blocks
Our academic year is divided into eight 5-week blocks. In each block, two parallel classes at the most may be taken. Instead of having to deal with numerous subjects at the same time, you can focus entirely on a maximum of two subjects within one 5-week block.

Close Professional and Individual Supervision
We will guide you throughout your studies, professionally, individually and in terms of organizational matters. From the beginning of your studies, a qualified mentor will accompany you. Moreover, you will receive individual coaching and professional guidance from our career service.

Research projects in Watersports Management

Watersport Management - Video

Interested in a sample lecture?

Would you like to attend a lecture in our International Business program and experience life on Campus?

We are looking forward to welcoming you!


Questions? Contact us.


Christian Mueller

Christian Müller


Fakultät für Wirtschaft
Room arc 317
Ludwig-Guttmann-Str. 6
69123 Heidelberg
Telephone +49 (0) 6221 6799 139
Fax +49 (0) 6221 6799 103
Send an e-mail

Course Administrator

Prof. Dr. Benedikt Römmelt


Fakultät für Wirtschaft
Studiengangleiter des Masterstudiengangs Sportmanagement
Room arc 307
Ludwig-Guttmann-Straße 6
69123 Heidelberg
Telephone +49 (0) 6221 6799 121
Fax +49 (0) 6221 6799 103
Send an e-mail

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